B&B Italia Showroom: Contemporary Uniqueness and Timeless Elegance

An Annotation to Life

The B&B Italia Showroom, designed by Outin Design, is a testament to contemporary uniqueness and timeless elegance. The key objective of the design was to echo the core values of the brand and convey them in a more intimate and understandable manner in the Chinese market. Breaking away from conventional showroom modes, the design achieved unity and continuity of space, creating a truly immersive experience.

The integration of geometric structures, glass curtain walls, and a garden-like setting breaks the boundary between objects and the building, forming a natural and orderly environment. The interior space exudes a strong sense of volume and clean lines, while translucent semi-open partitions enable seamless transitions and create a sense of depth. This allows for the maximum utilization of outdoor landscape and daylight, making the interior space a dynamic entity.

With a project area of 540 square meters, the B&B Italia Showroom is a stunning example of contemporary design. The spatial pattern, with its layers and mixed elements and colors, creates a space that is both elegant and unique. The design challenges the conventional showroom mode, elevating it to a space that communicates brand culture and aesthetics.

The project, located in Ningbo, Zhejiang Province, commenced in January 2020 and was completed in September 2020. Throughout the design process, the team at Outin Design conducted extensive research to ensure that the relationship between products and space was carefully considered, taking into account both functional and emotional aspects. The result is an interactive and immersive space that goes beyond commercial logic, embodying the brand's culture and aesthetics.

The B&B Italia Showroom has been recognized for its outstanding design and creativity. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious accolade is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

The B&B Italia Showroom, designed by Outin Design, is a testament to the brand's commitment to contemporary design and innovation. With its seamless integration of architecture, interior design, and landscape, it provides a truly immersive and dynamic experience for visitors, showcasing the timeless elegance of B&B Italia's furniture collection.